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UniStar aims to be a leading distributor of high quality products that bring immediate benefit to final users and generate long-term values for our distribution channels. We believe long term growth must be built on foundation that manage risks well, protect partners’ businesses and look after customers’ interests. To achieve these objectives, we abide by the following principles:

Corporate Governance We believe growth and profitability should not come at the expense of good corporate governance. We make a conscious effort to comply with international business practice, labour laws, taxation and social accountability.

Human Resource Management Knowledge and skills are the keys to success and we believe our staffs constitute the most valuable asset in our organisation. To maximise their talent and contribution, we invest in extensive staff training and skill upgrade programmes.We also promote organizational culture that based on hard work, initiative and diligence.

Strategic Partnerships In competitive business environment, it is the most crucial to maintain close ties with key supplier and affiliates. We aim to be a reliable party to our business partners through fair and transparent business practices. We also hope to build an edge over competitors by conducting timely market research and correctly positioning our strategies.

Quality Assurance We aim “quality” to be the hallmark of our business and thus we ensure products distributed by us meet the most stringent quality checks in respective producing country. The wellbeing and benefit of our customers are fundamental requirements and we only work with partners that share this commitment.